Website Advertising Agreement

You are viewing content for Hong Kong.

What is it?

A Website Advertising Agreement is an agreement between a website operator and an advertiser who wishes to purchase advertising space on a website.

A Website Advertising Agreement includes details such as when and how the advertising space can be rented and the price of placing the advertisement.

It will also ensure, to the extent permitted by the law, that the advertiser remains liable for the content of the advertisement and will make provisions to indemnify the website operator should the website operator become liable in any way because of the advertisement.

Why do you need it?

A Website Advertising Agreement is an important document as it sets out your rights, responsibilities, and liabilities as a website owner when an advertiser wishes to advertise on your website, or your rights, responsibilities, and liabilities as an advertiser when purchasing advertising space on a website.

If you are purchasing advertising space on a website or selling space to an advertiser, it is important that you set out all the terms and conditions of the agreement in writing. A well-drafted Website Advertising Agreement can protect your interest as a website owner.

Key clauses to watch for:

When drafting a Website Advertising Agreement, it is important to focus on a number of key clauses, in particular:

  • Details of the advertiser;
  • Details of the publisher;
  • Details of the advertisement;
  • Address of the website;
  • Commencement and closing date;
  • Unit cost of the advertisement; and
  • Number of advertisements placed.

This document is also sometimes called:

Website Advertising Terms and Conditions, and Website Advertising Contract.

Website Advertising Agreement Document