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Setting up your business on the internet can be a lucrative way to attract customers, expand your market and increase sales. These days it’s common to have an entirely online enterprise. The steps to starting an online business are similar to starting any other business but as e-commerce has grown significantly in the past few years, there has been a massive increase in the amount of legislation that governs online businesses.

A Website Privacy Policy and Website Terms of Use are minimum legal requirements, even if you are just marketing and not selling goods or services online. A simple Email Footer Disclaimer can help to project a professional image while it also protects confidentiality.

Website Payment Terms help to stay on top of your cash flow as they set out the conditions of payment. When you advertise online or rent online advertising space, use a Website Advertising Agreement to establish price, conditions of advertising, and length of agreement.

Whether you simply market your products and services online or sell goods or services on the internet, you must comply with various laws. Familiarise yourself with these rules and make sure that you are aware and well prepared to cater to the new digital age.

DATA PROTECTION AND PRIVACY

Data protection and privacy laws are crucial for online businesses which handle personal electronic data. Today, a Website Privacy Policy is not just nice to have, but it is a legal necessity. This agreement clarifies how personal data provided by users will be used and can avoid future disputes concerning data privacy infringement.

TERMS OF USE

A Website Terms of Use sets out the legal relationship between the website operator and users, and ensures that users agree to your terms by using your website. These terms of use are designed for websites that do not act as a portal for the buying and selling of goods and services online.

EMAIL FOOTER DISCLAIMER

Email footer disclaimers can be used for various reasons. An Email Footer Disclaimer can help to prevent breach of confidentiality if information is leaked by the recipient or it can help to keep your business from being held liable for the content of emails sent by your employees. In certain circumstances it will state who regulates your business. An email disclaimer can therefore have a legal purpose, but it can also serve marketing purposes by projecting a more professional image.

PAYMENT TERMS

Website Payment Terms specify how the customer or client will pay. Neglecting payment terms could impact your cash flow through delayed payments. You could end up spending lots of time and money on credit control and debt collection if you don’t set out your payment terms. Late payment is a fact of life for small businesses, as customers often give lower priority to bills from small businesses. With the right website payment terms in place, you can ensure that you get paid as agreed upon.

ADVERTISING ONLINE

Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. A Website Advertising Agreement sets out your rights and liabilities as a website owner when an advertiser wishes to advertise on your website, or your rights and liabilities as an advertiser when purchasing advertising space on a website. It covers details such as when and how the advertising space can be rented, how much it will cost, and liabilities regarding the content of the advertisement.

WEBSITE DESIGN & DEVELOPMENT

Whether you're a business that needs a new website, or a developer that provides website development services, you will need a legal contract to set out the expectations of each other. A Website Design and Development Agreement allows you to set out the requirements of the website, the scope of work, the cost and payment arrangements, timescale, and what happens if performance is not satisfactory.

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