Website Privacy Policy

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What is it?

A Website Privacy Policy is a statement you place on your website laying out how your business will collect, use, and manage a user's personal information.

A user of your website accepts these terms by continuing to use the website after reading this statement. By clarifying the scope of use of such personal information, you can avoid future disputes concerning privacy.

Why do you need it?

A Website Privacy Policy creates a better online environment by showing users that you are transparent in the use of their personal information, and it ensures that you comply with the law.

Under the law, in most circumstances businesses are required to take reasonable steps to ensure individuals are aware that their personal information is being collected, details of the recipients of their personal information and the purpose for which their personal information is being collected and will be used.

Under the law, individuals have a number of privacy rights including the right to check whether you hold personal information about them, the right to access that personal information and the right to request that inaccurate personal information be corrected.

A well-drafted Website Privacy Policy gives the information required by law and provides contact details for when users want to exercise their rights under the law.

Key clauses to watch for:

When drafting a Website Privacy Policy, it is important to focus on a number of key clauses, in particular:

  • Nature of the information collected;
  • How the information will be used;
  • Who the information can be shared with;
  • Cookies you use;
  • Provision to the user of the option to receive or opt out of receiving direct marketing as required by anti-spam legislation; and
  • Who the user should contact to exercise their rights under the law.

Website Privacy Policy Document

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