Mobile App Privacy Policy

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What is it?

A Mobile App Privacy Policy is a statement informing users how their personal data will be collected, disclosed, and managed. Users should also be given the choice to opt out of direct marketing when personal data is collected on the mobile app.

Why do you need it?

A Mobile App Privacy Policy is an important document for every mobile app provider. By clarifying the scope of personal data usage and protection, mobile app providers can comply with legal or regulatory requirements connected with data collection and avoid future disputes concerning data privacy infringement.

As people are increasingly cautious about personal information being collected while using online apps, a Mobile App Privacy Policy gives your customers and users confidence in your app.

Key clauses to watch for:

When drafting a Mobile App Privacy Policy, it is important to focus on a number of key clauses, in particular:

  • Details of the company and company website;
  • Full name and description of the mobile app;
  • How personal data is collected;
  • How personal data will be used;
  • Whether personal data will be disclosed to third parties;
  • How personal data will be protected;
  • The use of Google Analytics;
  • Links to other websites;
  • Third-party payment gateway; and
  • Change of policy and user information.

This document is also sometimes called:

Privacy Statement, and App Privacy Statement.

Mobile App Privacy Policy Document

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