Social Media Policy

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What is it?

A Social Media Policy sets out the responsibilities and obligations that your employees must follow when using social media.

A Social Media Policy can ensure that your employees know the extent to which using social media accounts is permitted at work, as well as what they should consider when using social media outside of work.

Why do you need it?

A Social Media Policy is an important document to adequately protect your business interests whilst upholding your employees' personal data rights and freedom of speech. A Social Media Policy clearly sets out acceptable and unacceptable conduct of employees both within and outside of working hours, as well as post-employment.

This Social Media Policy covers legal issues that could arise for the company including confidentiality, intellectual property infringement, and defamation, as well as the personal liability of the employee.

A Social Media Policy educates your employees and sets the ground rules when using social media. For example, your company can be liable for certain comments made in your company's name, such as libelous or racist comments.

Another issue that is addressed in a Social Media Policy is cyberbullying by employees. A Social Media Policy shows that your company takes these issues seriously and has provided a guide to meet and tackle such situations.

Key clauses to watch for:

When drafting a Social media policy, it is important to focus on a number of key clauses, in particular:

  • Full name of the employee;
  • Employee's permission to use social media during working hours;
  • Person responsible for this Social Media Policy;
  • Media-related enquires regarding this Social Media Policy; and
  • Who is responsible for ensuring your company's employees comply with the laws on intellectual property.

This document is also sometimes called:

Online Policy, and Responsible Use of Social Media Policy.

Social Media Policy Document

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