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5 Top Tips for Onboarding New Hires

January 29, 2017

People are a significant investment in any business. For small business owners with limited time and manpower, every new hire means an expenditure of resources on screening, assessment and eventually, recruitment. Naturally, it makes sense from both an organisational and individual perspective that every new employee is brought up to speed as quickly as possible and successfully assimilated into his new role.

This is where onboarding comes in – effective onboarding can improve employee satisfaction, reduce turnover and enhance performance – all of which strengthens both your team and your bottom line. 

Here are 5 tips for smoothening the employee onboarding process:

1) Start early

Your new hire may be experiencing some anxiety and unfamiliarity prior to the transition into a new role and organisation. Try to ease your new hire into the organisation by providing him or her with information even before the first day on the job. For instance, send the orientation schedule, materials, and a comprehensive FAQ about the company in a welcome email. Providing some information in advance will allow your new hire to feel like part of the team even before the first day and better equip him or her to start off on the right foot.

Starting early is important as first impressions matter, and the devil is in the details – for instance, by having the new employee’s phone and computer ready for them.

2) Welcome your new hire

An essential part of easing the transition is allowing your new hire to feel accepted and welcome by the team. Apart from orienting your new hire to the more technical aspects of the business, such as strategy and organisational structure, ensure that you also assimilate your employee into the culture of your organisation. Taking the time to explain organisational lingo and debriefing post-meetings will help your new hire better understand the relationships and dynamics in the office.

Based on a survey of workers in the United States, 33% said their technology wasn’t properly set up, 22% said they didn’t have the necessary supplies provide, 16% said they didn’t even receive an overview of the company, 15% said they didn’t receive introductions to colleagues, and 14% didn’t get offered a tour of the office! This takes away from the initial experience and might dampen your new employee’s loyalty to the company.

Following are some quick tips to make sure that the rest of your office – both the infrastructure and the people – are welcoming towards the new colleague:

  • Send out an email to everyone in the office so they’re prepared to welcome a new employee.
  • Create a comfortable work station filled with the necessary supplies, including a computer with the relevant software and email accounts already set up
  • Prepare a stack of business cards.
  • Designate a workspace and provide a name plate on his or her desk or office door as a tangible sign that you’ve prepared the space.
  • Prepare a gift to help your new employee feel welcome. A mug or pens with the company logo would be a nice touch.
  • Introduce your new employee to key coworkers
  • Give your new employee a tour around the office.
  • Help the newbie learn names and jobs. Make an informal org chart of your department that spells out who’s responsible for what.

Adapted from Harvard Business Review

3) Establish clear standards & documentation

Induction into a new workplace means induction into a set of rules and regulations, benefits, bonuses and traditions. Instead of making your new hire learn the hard way, set out expectations clearly from the outset to ensure that there will be adherence to the norms of your organisation so as to ease the transition process.

Key workplace policies include the following:-

  • Health and Safety Policy sets out your general approach and commitment to health and safety in the workplace, together with the arrangements you have put in place for managing it. 
  • Social Media Policy is the starting point for an organisation’s social media risk management. It educates employees on using social media in their workplace environment, and it protects the organisation from uninformed and often unintended misuse of social media to the detriment of your business.
  • Disciplinary Policy and Procedure sets out the policies and procedures that your business follows in relation to employee performance management.
  • A Flexible Working Policy covers the types of flexible working available and the process for making requests, and explains how these requests will be considered. This policy helps to make sure that flexible working arrangements are applied in a way that is beneficial to both employer and employee. 
  • Bring Your Own Device Policy governs the use of employee-owned electronic devices at work, including devices such as PCs, smartphones and tablets. It outlines the company’s position and governance on the use of such devices and will ensure that the company’s network security is not compromised.

Prepare your workplace policies in a fraction of the time, cost, and complexity.
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Instead of having your new hire fill out a ton of forms on his first day of work, store all important documentation in an online hub and let your employees know that these materials are available online. A web-based onboarding system allows you to standardise, streamline, track and coordinate every stage of the process.

4) Involve your team

When your new employee joins your organisation, he is joining a community of people that he will be working closely with at this new stage of his career. As such, get your team involved in bringing your new hire up to speed. Have someone act as a sponsor and designate this person as the go-to person for when the new teammate meets with problems. This is beneficial for the sponsor as it gives him or her the platform to demonstrate leadership skills, while the new employee has a resource to go to for feedback and direction.

5) Make it personal

If your company has multiple teams or is undergoing rapid expansion, you don’t want your new employee to feel like a cog in the machine when he has just stepped foot into the organisation. According to a Harvard Business Review article, one of the key characteristics of humans is our longing for opportunities to be valued as our authentic selves. By building an onboarding process based on an individual-identity condition that encourages authentic self-expression, organisations can create an environment that motivates employees and positively influences attitudes towards work and job satisfaction.

An example of a one-hour session that focuses on how new hires can bring their unique perspectives and strengths to the table could look like this:

  1. A senior leader spends 15 minutes discussing how working at Wipro would give newcomers the opportunity to express themselves and create individual opportunities.
  2. Newcomers perform a 15-minute individual problem-solving exercise.
  3. Newcomers spend 15 minutes reflecting on the decisions they made in the problem-solving exercise and on how to apply their strengths to the job.
  4. Newcomers spend 15 minutes introducing themselves and their decisions to the group.
  5. Newcomers are given a badge and fleece sweatshirt with their own names on both of them.

Source: Harvard Business Review

In a nutshell…

Design by: The Working Capitol

This article was written by Dragon Law for The Working Capitol and was first published on The Working Capitol blog and the Capitol Press, a publication of The Working Capitol.

Hiring friends and family – what you should consider

January 19, 2017

Maybe the time has come for your child to experience the mechanics of working life, and put their skills to good use in helping out the family business. Or a good mate of yours is looking for something to do, and asking a favour that you employ him/her in your business.

Be it a summer internship or a part-time job, should you put friends and family on the payroll? While there are definitely tax implications, there are also business and personal implications as well.

Here are 4 things to consider before putting friends and family on the payroll:

1) Is it really necessary?

If you are hiring friends and/or family simply to help out with occasional chores in your home office, such as filing, folding of envelopes… you may want to bypass the formalities of putting him/her on the payroll. If the work is minimal, perhaps simply provide a fee (or if it were your child then an allowance for the work done), rather than going through the hassle of putting them on the payroll record.

The law generally provides a few guidelines for distinguishing between contractors and employees:

Learn more about the differences between
an Employment Contract v.s. a Consultancy Agreement


2) Are they legally-allowed to do the work?

If you have decided that your need requires a full-time commitment, you will then need to consider:

  1. If the person of concern possesses the required working visas or permits required to work for you,
  2. Your legal obligations as an employer, such as MPF and CPF contributions in the case of Hong Kong and Singapore, and
  3. In the case of young adults, if they have reached the minimum age to work legally in the country.

Country-specific laws may also provide more flexibility for hiring someone temporarily, such as the under the Work Holiday Programme or special exemptions for student pass holders in Singapore.

While you might think that their working stint is short and their record will only be reflected in the payroll system for a short duration, this might result in serious implications when it comes to payroll audit checks.

3) Tax and other employer obligations

Placing an additional employee on the payroll system will subject you to additional obligations such as taxation and other areas of employment law. Have you factored these in as additional costs? How about when you need to provide benefits such as annual or parental leave, health insurance, or overtime pay?

Also read: Using payroll software to automate and improve the accuracy of payroll calculations

4) A better resource?

Instead of doing your friend or family a favour – would it be more cost efficient to hire someone with the necessary experience and expertise to do the job instead? It is not difficult for organisations today to gain access to skilled, freelance talent. While getting your child to do the work may seem convenient in the short run, it may have a detrimental impact on output and productivity due to the lack of experience and industry expertise. You should definitely also consider the option of keeping professional commitments and personal favours very separate.

This a guest contribution submitted by Gpayroll. The views expressed here are of the author’s, and Dragon Law may not necessarily subscribe to them. You, too, are invited to share your point of view. Learn more about guest blogging for Dragon Law here.

About Gpayroll

Gpayroll is an easy to use, self-run online payroll service that will redefine and revolutionize the payroll industry. Its intuitive and automated system will help business owners focus on their core business without the hassle of managing payroll. Follow on Facebook

5 tips for building your personal brand on LinkedIn

January 17, 2017
Source: Hootsuite

 

Have you ever heard of the saying,

Social is new front door?

Today, your potential customers and prospects are Googling for you; and if they don’t like what they see, they will say NO – even before you get the chance to speak with them. It has never been more crucial to build a strong and trustworthy personal brand that opens doors and builds bridges, rather than shutting them out.

A strong personal brand can help you advance in your career by making you more visible in your industry, and improve your reputation among recruiters and managers. Even if you were not exploring new career opportunities, online platforms help you to stay connected with people you’ve met; as well as discover new professional connections to network with.

When it comes to personal branding for professionals, LinkedIn no doubt emerges as the Number One platform worldwide.

Here are 3 solid reasons why even non-job seekers, and especially for business development professionals, should invest in branding themselves LinkedIn:

  1. Prospects will have an easier time determining if they want to work with you. You don’t want a prospect leaving your LinkedIn profile with more questions than answers – Can they trust you? Do your values align? Will you, really, understand what keeps them up at night? A sparse or generic LinkedIn creates more doubts than trustworthiness. Don’t be afraid to showcase your past projects on your LinkedIn profile, and encourage your past clients to leave recommendations for your work. This will help others to easily decide if they can envision themselves working with you or not.
  2. Prospects will have an easier time differentiating you from competitors. Half your customers buy from you because they love your product/service. The other half buys from you because they love you! The world of commerce is part product/service excellence and part relationships. If your product/service were highly-commoditised, what makes you, YOU? A strong online persona may be just what makes you stand out against competitors with a similar offering By defining and reinforcing your personal brand, you make yourself competitive vis-à-vis other people in your industry who may not maintain such a strong persona.
  3. You’re all set to be an entrepreneur! As Simon Sinek so famously said, “People don’t buy what you do; they buy why you do it.” What’s your startup story? If you can convey your values and beliefs clearly, you will create tribes of following and attract customers on this basis. (Read Dragon Law’s story)

Source: Hubspot

 

Also read: LinkedIn Alternatives: 10 Lesser-Known Platforms for Professionals to Network Online

Here are 5 quick tips for how you can build an effective LinkedIn profile that will help you improve your personal brand:

1) Optimise your profile

Many professional relationships begin with a connection request on LinkedIn. You’d want to be 1) Discoverable, 2) Legit, and 3) Impressionable! Completing and optimising your profile will make it more likely to be found in searches. Keep your target audience in mind as you do so, and don’t be afraid to show some personality – what makes you different from others in your industry, profession, or role?

Here are some important elements of a LinkedIn profile:

  1. Profile Picture. We all like to be able to put a face to a name, and with LinkedIn it is important to keep it professional. Unless you’re a vet, you’d perhaps not want to be posing with your pet dog…! One way to make your profile picture stand out is to stand against a backdrop of your company branding or logo.
  2. Professional Headline. Include essential keywords about what you do and your company name. Try being more inventive than just listing your job title as you want people to find out as much about you as possible through your headline. Use words and phrases your friends and colleagues use to uniquely describe you – think: Legal Technology Evangelist at Dragon Law – we help business save up to 70% if their legal costs!
  3. Profile Summary. Use this section to write about 1) What you do, 2) What your company does, and last but not least 3) Why you do what what you do! Convey that you understand your sector, have good track record, and that you exute passion for your job. Use natural language, keep it conversational, and include a way that people can reach out to you.

    Does your LinkedIn profile include a call-to-action for people to reach out to you?

  4. Experience. When adding your work experience, select your company name from the drop-down list you get when you start typing. This will enable you to link to your company logo and a particular company page. When describing your experience, refer to concrete projects and achievements with real facts and figures.
  5. Education. Same as the Experience section, ensure that you select your school from the drop-down list.
  6. Skills. Add at least 5 skills that are relevant to your industry or personal achievements. For instance, if you are listing ‘Recruiting’ as a skill, you can also list ‘Talent Acquisition’, ‘Executive Search’, ‘Sourcing’ and ‘Internet Recruiting’.
  7. Images & Multimedia. Add a bit of colour to your LinkedIn profile! Include a background image, and add presentations, images, YouTube videos and PDFs.
  8. Recommendations. Having concrete information and positive endorsements from your past and current colleagues will help to boost your profile.
  9. Vanity URL. It is preferable that you claim your vanity URL for your first name and surname. This will keep the URL short and snappy, and you can add your personalised link to all other social streams, such as your blog, email signature, online resume, Twitter, Facebook and LinkedIn SlideShare. This will enable people to check our your profile in the easiest way possible.

Adapted from Social Talent

 

Chris J Reed, Founder of B2B LinkedIn Marketing agency Black Marketing, is a terrific example of a profile that has made full use of LinkedIn’s provisions for a profile picture, header image, name, and headline to promote himself and his business.

2) Make meaningful connections on LinkedIn

Once you have optimised your profile, it is time to make meaningful connections and grow your network on LinkedIn. Beyond connecting with friends, colleagues, classmates, industry leaders and vendors, you should also use LinkedIn as a starting point to make new connections with people you don’t already know.

When connecting with someone new on LinkedIn,

  1. Do your homework. Before you click “Connect”, browse the person’s profile to better understand the person you’re reaching out to. Look out for their past and present work experience, their interests, who you know in common, and what LinkedIn groups they belong to.
  2. Find common ground. After researching the person you wish to connect with, list two to three things you have in common, such as an alma mater or a friend in common.
  3. Craft a personal note. Instead of sending out the standard message that accompanies LinkedIn invitations, combine the information you have gathered to craft a memorable introduction before you tell them why you want to connect.

Source: CIO

3) Customise your feed

Did you know that you have the ability to customise what you see on your LinkedIn Home Feed? By default, your Home Feed will consist of:

  • Likes and Shares from your connections,
  • Shares from the companies you follow,
  • Shares from the groups you follow, and
  • Job recommendations if you have indicated in your Preferences that you are exploring opportunities.

If you are new to LinkedIn, you can choose to import your contacts via email to quickly build up your network. You then have the ability to customise what you want to see in your Home Feed by editing your interests:

Mouse over ‘Interests’ to customise who you want to follow

The first step would be to follow the news and insights that matter to you and your industry. Follow LinkedIn Influencers to stay updated on insights from top industry leaders. In addition, you can further streamline your feed by choosing to ‘unfollow’ connections whose updates you no longer wish to see.

Again, the more complete your profile and the more you interact on LinkedIn, the smarter it gets at recommending content, connections, and companies to you.

4) Interact on LinkedIn

Your daily professional activity on LinkedIn helps open the door to meaningful interactions. Spend just 15 minutes a day browsing through your Home Feed, thank others for their contributions, share insightful content, and most importantly, share your personal views.

Try:

  • Sharing Other People’s Content. This will make you more visible to your LinkedIn network.
  • Liking Posts. Liking a post has the same effect as sharing a post on Facebook – you will essentially be broadcasting to your entire network. Liking posts that are relevant to your industry will put you in the direct eye line of your network.
  • Interacting in LinkedIn Groups. Become a member of a handful of LinkedIn groups that are relevant to your industries and contribute to conversations, whether by asking an insightful question, giving an opinion on a subject that you’re an expert in, or simply by commenting on other people’s posts.
  • Sharing Articles. Bookmark your favourite blogs and websites and share articles that are interesting as updates on your LinkedIn profile. This will demonstrate that you know your stuff.

Source: Social Talent

5) Publish on LinkedIn

If you are already interacting with content created by others, why not take it a step further by creating your own content and sharing them with your network? Long-form publishing on LinkedIn is a great way to showcase your expertise in a particular field and demonstrate thought leadership.

Dragon Law’s CEO, Daniel Walker, uses LinkedIn’s long-form publishing tool to share content with his followers

Before you publish on LinkedIn, make sure you understand what your objectives are. For example, if your goal is to build brand awareness and back links to your company website, remember to include your company’s website within your LinkedIn article. 

The general rule of thumb is that you should write about what you have expertise in, what you’re most passionate about, or trending topics. As you go about your work, jot down ideas for original LinkedIn posts, so that you’ll always have something in the works. Ensure that the posts you write are informative and provide insights for your readers by including practical tips and actionable advice.

How often should you publish? The priority is to be consistent, and that involves pacing yourself. Writing consistently will help you expand your network and establish your reputation as an expert with something valuable to say. Set a target (e.g. once a month) that you are able to hit, before increasing that target. Challenge your network in your posts by asking them questions and inviting them to share their perspective.

By consciously leveraging LinkedIn as a platform for personal brand building and embracing a giving mindset towards the online community, you will soon find that such efforts will be reciprocated in the form of better awareness, trust, and eventually revenue for yourself and your business.

What tips do you have harnessing LinkedIn for your professional life?

Share your thoughts with us below!

The Ultimate Guide to the Startup Community in New Zealand

Investment into New Zealand companies saw 9% growth year-on-year between 2014 and 2015, with $61.2 million invested into 94 companies across 132 deals in 2015.

Source: CB Insights

 

The inaugural Tech Pioneers Report prepared by H2 Ventures, one of Australia’s leading venture capital firms, identified online accounting software company Xero and cloud-based point-of-sale (POS) and retail platform Vend among the top ten Tech Pioneers that are taking advantage of technology and driving disruption across a range of industries.

The startup scene has been described as “tightly-networked”, and the culture as “laid back, creative, fun-loving and balanced”. Here, we give you the lowdown on New Zealand’s up-and-coming startup scene:

Also read: The Ultimate Guide to the Startup Community in Singapore

Communities

New Zealand Technology Industry Association
NZTech enables the growth of the tech industry in New Zealand by providing leadership in engaging government leaders, the media and other stakeholders. They support the New Zealand government’s quest to becoming a digital nation by acting as an information hub for investors and businesses.

Creative HQ
The startup base in New Zealand’s capital city Wellington aims to increase the number of high growth businesses in New Zealand through its incubation and accelerator programmes, as well as grassroots entrepreneur initiatives and innovation spaces.

Built in Wellington
This website describes itself as a “one -top poster board for what makes this city hum” and curates startup events in Wellington, as well as news, articles, blogs, and tips.

NZ Startup of the Week
This blog showcases a new startup in New Zealand every Monday and is a great way to keep yourself updated on the freshest startup on the scene! (Subscribe)

Facebook groups

NZ Tech Startups Eco-System
With more than 6,000 members, this group helps you stay up to date on the New Zealand startup scene, find information, meet investors and co-founders and find answers to your startup questions.  

Founder Finder NZ/AUS
This Facebook group helps you connect with other entrepreneurs, creative talent, venture capital and subject matter experts.

Co-working spaces

Biz-Dojo (Auckland, Wellington, Christchurch)
This co-working and collaboration network has offices in several locations and becoming a member gives you access to all the locations.

Enspiral Space (Wellington)
Self-described as a “‘DIY’ social enterprise support network”, Enspiral regularly hosts public gatherings at its physical hub Enspiral Space. It targets entrepreneurs, startups, freelancers, and charities with an ethical focus.

YND Workshop (Wellington)
This co-working space describes itself as a “light-filled, open-plan space ideal for creatives and techies” and offers a number of flexible options for hiring space, from day-rate hot-desking to monthly fixed-desks.

Generator (Auckland)
Generator has many options for hiring space, including private suites, permanent desks, hot-desking and casual membership to their bar and lounge.

Movers & Shakers (Auckland)
Located on the top floor of one of Britomart’s most eccentric heritage buildings, it is ideal for those who want to be inspired by the place they work in.

Bridge Street Collective (Christchurch)
This co-working space is known for its inspiring community, and community events include meetups, morning tea every morning, after work drinks and more.

Events

For a summary of all the startup-related events going on in Wellington, check out the Built in Wellington calendar! Some cool events you should definitely check out include:-

Techweek
Techweek is a nationwide technology festival that showcases entrepreneurship and innovation. For Techweek’17 taking place in May 2017, you have the option of submitting an event if it falls within any of the following five themes: Next Generation, The Equality Gap, The Future of Food, Scaling Impact and Environmental Shift.

Startup Garage
This event series run by Creative HQ that is open to anyone and includes office visits, hosting visiting speakers with inspiring stories and conducting information expert sessions.

Startup Weekend
This global initiative is an intense 54 hour event that brings together developers, designers, marketers, product managers and startup enthusiasts to share ideas, form teams and build products.

Resources

Dragon Law – affordable legal documents

Founded in Hong Kong in 2012, Dragon Law expanded into New Zealand in June 2016 with a total of 15 free legal documents that were localised for the New Zealand jurisdiction.

 

6 months following Dragon Law’s soft launch into New Zealand, we now offer a total of 33 documents as part of the Startup Plan – that provides New Zealand startups with all the legal documents they need through the phases of Pre-Startup, Startup, Growth, and Maturity. With an online legal service such as Dragon Law, Founders have the ability meet their legal needs at a fraction of the time, cost, and complexity.

Dragon Law’s DIY document builder now contains 33 documents for use in New Zealand.
Sign up for a completely free account to start creating your first two legal documents.

 

Also check out Dragon Law’s (FREE!) eBook library to learn more about basic legal fundamentals, owning your trade mark, doing business online, and fundraising.

Claim your first two FREE legal docs →

 

Xero – cloud accounting software
New Zealand pride Xero offers a cloud-based accounting software for small and medium-sized businesses simplifies paperwork and allows you to focus on building your business. Similar to Dragon Law, Xero also maintains a comprehensive library of handy small business guides.

Accelerators & Incubators

Lightning Lab
With the aim of creating great businesses at lightning speeds, this accelerator programme launched in Wellington in 2012 offers a 12-week mentor-intensive programme that provides startups with structure, business skills and access to a global network of more than 100 mentors and advisors

R9 Accelerator
This accelerator is a partnership between Creative HQ and New Zealand’s Ministry of Business, Innovation and Employment. It bring together entrepreneurs, developers, private sector specialists and government to work on projects that tackle major pain points for New Zealand businesses. This in-residence accelerator gives startups the opportunity to dive deep into their opportunity areas over the period of three months.

Did we miss anything?

What other communities form the cornerstone of New Zealand’s startup community?

Let us know in the comments below, and don’t forget to sign up for your free Dragon Law account for New Zealand!

Why should you track website ranking in 2017?

January 10, 2017

Search engine optimisation (SEO) plays a highly essential role when it comes to your website’s rankings. SEO is a game to stay one step ahead of your component. The world of SEO continues to change at lightning speed and stays moving. The prominent SEO trends of 2016 will transit into 2017 and continue to evolve.

In the SEO industry, plenty of rules and processes have stayed the same (e.g. mobile optimisation is still significant, responsive web design is still crucial in enhancing the ranking, keyword ranking is still as imperative as earlier…) but much have changed too.

In this modern era of SEO, people have been in lots of discussions over the past couple of years on the value of tracking your website rankings. This is high time when companies will look at their marketing efforts over the past year and make plans for 2017. Marketing leaders are keen to start preparing the digital strategies in 2017. One of the best ways to achieve the competitive dominance of SEO trends in 2017 is to be aware of how search engines are changing. By knowing all the strategies, you can adjust your content and SEO strategy before your competitors have a chance to catch up and you need to be aware of SEO revolutions.

One of the most significant ways to gain and keep a competitive advantage within your SEO industry is to carefully watch the subtle changes in SEO trends and modify your campaigns to match the new realities of the online world.

What is on horizon for search engine optimisation (SEO) practitioners in 2017?

2017 is going to bring rank tracking back to the front position. Tracking of website ranking is as old as the world’s first search engine. It tracks the impact of your on-site and off-site changes via your ranking which is a good business at this point. Google’s algorithm has been improved and also the ability to track the website rankings.

Tracking website ranking may not be new but it is as important as ever. We only need to change with the times and build smarter tools that can cope with Google’s emphasis on semantic research.

It’s all about related keywords

Be sure to research your keywords. You may think you have a good keyword, but a better one may be lurking around the corner. Use Google AdWords Keyword Planner possibly to get estimate based on your AdWords page. Don’t repeat a single keyword phrase throughout a post or page anymore.

Related reading: 8 Powerful Linkbuilding Strategies for Law Firm Websites

How will your SEO efforts translate into rankings?

Properly optimising a website is a crucial SEO success factor for 2017. Google wants webmasters to SEO their website so that it provides an engaging user experience for the user. The user experience (UX) of your website will become an increasingly important organic ranking factor in 2017.    Tweet this

Website owners always need to track the impact of changes you make (on-page and off-page) on your rankings. That includes changes of all kinds, from switching to HTTPs and going mobile to tweaking your titles and descriptions. After these changes you can see the correlation between your rankings and SEO efforts and which changes may have a positive effect and which may have a negative effect.

Invest in Speed

Slow websites are not good for users or search engines. Slow speed won’t do your website rankings any favour. Website speed can be a complex issue to troubleshoot as it is affected by three separate layers:

  1. Backend (databases and server side scripting)
  2. Frontend (HTML, client-side scripting)
  3. Network (connection speed, DNS)

Search engine optimisation companies enhance your strategy and will explain key factors for ranking high in search engine result pages. These are few of the factors that will affect your SEO ranking in 2017:

  • Accelerated Mobile Page (AMP)
  • Domain authority vs page authority
  • Poor coding
  • Poor hosting
  • Micro-formats for your content
  • Low quality links
  • Incorrect robot.txt
  • Compression
  • Content readability
  • Content keywords
  • High bounce rates
  • Render blocking
  • Content- relevant topics
  • Low text to HTML ratio
  • Browser caching

2016 has only just ended and SEO consultants are already debating over the strategies and tactics that need to be followed in 2017. Know about the SEO trends in 2017 to stay ahead of your competitors in the SEO game. Know about the effectual and valuable SEO trends to survive in the modern marketing industry.

This a guest contribution submitted by Mike Hall of Clap Creative. The views expressed here are of the author’s, and Dragon Law may not necessarily subscribe to them. You, too, are invited to share your point of view! Learn more about guest blogging for Dragon Law here.

Clap Creative is a highly committed SEO company to put the right SEO strategy on place with advanced marketing tools to increase your leads, calls and sales and bring you the highest ROI. Follow Clap Creative on Twitter and Google+.