Search engine optimisation (SEO) plays a highly essential role when it comes to your website’s rankings. SEO is a game to stay one step ahead of your component. The world of SEO continues to change at lightning speed and stays moving. The prominent SEO trends of 2016 will transit into 2017 and continue to evolve.
In the SEO industry, plenty of rules and processes have stayed the same (e.g. mobile optimisation is still significant, responsive web design is still crucial in enhancing the ranking, keyword ranking is still as imperative as earlier…) but much have changed too.
In this modern era of SEO, people have been in lots of discussions over the past couple of years on the value of tracking your website rankings. This is high time when companies will look at their marketing efforts over the past year and make plans for 2017. Marketing leaders are keen to start preparing the digital strategies in 2017. One of the best ways to achieve the competitive dominance of SEO trends in 2017 is to be aware of how search engines are changing. By knowing all the strategies, you can adjust your content and SEO strategy before your competitors have a chance to catch up and you need to be aware of SEO revolutions.
One of the most significant ways to gain and keep a competitive advantage within your SEO industry is to carefully watch the subtle changes in SEO trends and modify your campaigns to match the new realities of the online world.
What is on horizon for search engine optimisation (SEO) practitioners in 2017?
2017 is going to bring rank tracking back to the front position. Tracking of website ranking is as old as the world’s first search engine. It tracks the impact of your on-site and off-site changes via your ranking which is a good business at this point. Google’s algorithm has been improved and also the ability to track the website rankings.
Tracking website ranking may not be new but it is as important as ever. We only need to change with the times and build smarter tools that can cope with Google’s emphasis on semantic research.
It’s all about related keywords
Be sure to research your keywords. You may think you have a good keyword, but a better one may be lurking around the corner. Use Google AdWords Keyword Planner possibly to get estimate based on your AdWords page. Don’t repeat a single keyword phrase throughout a post or page anymore.
Related reading: 8 Powerful Linkbuilding Strategies for Law Firm Websites
How will your SEO efforts translate into rankings?
Properly optimising a website is a crucial SEO success factor for 2017. Google wants webmasters to SEO their website so that it provides an engaging user experience for the user. The user experience (UX) of your website will become an increasingly important organic ranking factor in 2017. Tweet this
Website owners always need to track the impact of changes you make (on-page and off-page) on your rankings. That includes changes of all kinds, from switching to HTTPs and going mobile to tweaking your titles and descriptions. After these changes you can see the correlation between your rankings and SEO efforts and which changes may have a positive effect and which may have a negative effect.
Invest in Speed
Slow websites are not good for users or search engines. Slow speed won’t do your website rankings any favour. Website speed can be a complex issue to troubleshoot as it is affected by three separate layers:
- Backend (databases and server side scripting)
- Frontend (HTML, client-side scripting)
- Network (connection speed, DNS)
Search engine optimisation companies enhance your strategy and will explain key factors for ranking high in search engine result pages. These are few of the factors that will affect your SEO ranking in 2017:
- Accelerated Mobile Page (AMP)
- Domain authority vs page authority
- Poor coding
- Poor hosting
- Micro-formats for your content
- Low quality links
- Incorrect robot.txt
- Content readability
- Content keywords
- High bounce rates
- Render blocking
- Content- relevant topics
- Low text to HTML ratio
- Browser caching
2016 has only just ended and SEO consultants are already debating over the strategies and tactics that need to be followed in 2017. Know about the SEO trends in 2017 to stay ahead of your competitors in the SEO game. Know about the effectual and valuable SEO trends to survive in the modern marketing industry.
This a guest contribution submitted by Mike Hall of Clap Creative. The views expressed here are of the author’s, and Dragon Law may not necessarily subscribe to them. You, too, are invited to share your point of view! Learn more about guest blogging for Dragon Law here.
Clap Creative is a highly committed SEO company to put the right SEO strategy on place with advanced marketing tools to increase your leads, calls and sales and bring you the highest ROI. Follow Clap Creative on Twitter and Google+.