5 Top Trends for 2017 Every SEO Expert Must Know

January 29, 2017

To say that search engine optimisation (SEO) has evolved rapidly over the last 4 years is an understatement. The change has just been phenomenal with new trends coming in and getting dumped before they even make an impact. In SEO, it is all a game of staying ahead of the competition in order to survive in the highly volatile internet landscape. If you are a website owner, you must appreciate these changes and your SEO specialist should get ready to adopt them in order to boost your ranking on search engine result pages (SERPs).

Also read: Why should you track website ranking in 2017?

With Google algorithm updates now live businesses have to keep adapting and one way of doing this is by understanding the expected changes in the SEO industry. If your SEO expert does not incorporate these changes, your business risks sinking into oblivion. According to the recent SEO events, 2017 promises much more for the industry. There are more opportunities for website owners to convert by not only boosting their ranking on SERPs but also providing the ultimate user experience on their websites.

Here are a few of the trends that are expected to dominate SEO in the coming year:

1) Google Accelerated Mobile Pages (AMP)

The Accelerated Mobile Pages project has been the talk of every SEO conference over the last few months. It is an open-source protocol, which allows webmasters to provide amore seamless user experience on mobile devices. By allowing building of pages that can load instantly, webmasters will leverage the growing numbers of mobile internet users. The AMP project allows up to 4 times faster loading speeds and less usage of data, which is a dream for every mobile internet user. Google, which is the search engine giant now favours sites that have integrated AMP giving them more visibility and this is expected to be extended to search results in 2017.

2) User Experience Optimisation (UEO)

While user experience optimisation has been a big part of SEO, this is going to become even more important. For a long time, Google has indicated its emphasis on user experience in terms of relevant content, loading speeds and mobile friendly sites. It is expected that Google will reward pages that offer better user experience. Signs such as high rate of bounce rates will with time lead to lower ranking as the search engine company seeks to reward sites that give a better user experience.

Want user experience? Try Dragon Law’s super easy-to-use Document Builder.

3) Impact of RankBrain

RankBrain in 2017 will have a big impact on the SEO industry. This will allow webmasters to learn more about their websites, which will in turn shape their strategies. RankBrain will lead to a more flexible algorithm, which will be a double-edged sword; it can be more rewarding or more punishing depending on how you leverage the tool. By understanding ranking signals, webmasters will be able to focus on what boosts their sites.

4) Dense Content

Internet users are choosy and rightly so; there is so much information and if you are not providing what they need, it is logical for them to move on. Over the years, the importance of long and relevant content has grown and this is going to change in 2017 as users look for dense content. Such kind of content provides as much information as possible in the smallest possible space. The focus for SEO specialists should be on research to find the correct information and creatively packaging this in the smallest space possible.

5) Optimising for Voice Search

Voice has been growing over the years and it is now a reality, which every business should leverage. This is the fastest growing search option especially as more users are now on mobile devices. This is a futuristic option, which is also more convenient. The error rate for devices with voice capability is plummeting and Google has committed to invest even more resources to refine voice search. As an online marketer, you should be thinking of rich answers in order to attract traffic to your website. There is a movement towards voice understanding, which will reduce the rate of voice search errors. Advances in voice apps including Siri, Cortana and Google now show how seriously these companies are taking voice and your content should also be optimised for voice.

There are many other SEO trends that SEO experts should leverage to prepare for the New Year. With sufficient information on the new SEO direction, it is easier to strategise and stay ahead of the competition.

This a guest contribution submitted by Walnut Solutions. The views expressed here are of the author’s, and Dragon Law may not necessarily subscribe to them. You, too, are invited to share your point of view! Learn more about guest blogging for Dragon Law here.

Insurance Solutions to Consider for Your Startup in Hong Kong

You’ve taken the leap and started a new company which you hope will fill your need to do things differently, better or improve the world in some way. With it you are brimming with ideas, drive and motivation – planning your budget, organising marketing campaigns, hiring staff, looking for office space… This list is almost endless and can be daunting at times. But you press on and check off the endless items from the endless to-do list.

Read: Legal documents every business should have

In many instances, insurance is perhaps the last thing on the list, but protecting yourself and your company is a vital part of managing the risk inherent in a startup. From the moment you pay for your business licence and begin trading, it doesn’t take much to quickly run into financial trouble and without adequate protection for the business, its assets and yourself, you are left vulnerable. However, despite what many people think, managing the risk through effective cover and protection doesn’t need to cost the earth and can be kept within an affordable budget.

As a startup, you want to be mean and lean with your finances and your operations, to start quickly, harvest the low hanging fruit and build a solid foundation to build upon. To limit your financial exposure with insurance, seeking out a plan with a higher deductible could result in lower monthly premiums and less pressure on your cash flow.

Below we take a look at the most vital types of insurance that startups in Hong Kong should consider:

Commercial General Liability Or “Slip and Fall” Insurance

In layman’s terms Commercial General Liability (CGL) insurance is commonly referred to ‘slip and fall’ insurance and concerns negligence toward a third party. A CGL policy can actually cover a lot more than this and will extend to cover the majority of property damage and bodily injury caused by your employees or your company.

Often this is contractually required when you enter into an agreement with a vendor or distributor. In short, this type of insurance is a must for any business.

Some Examples Of CGL Claims

  • Bodily injury or property damage where the injured party can prove that you were negligent. Examples includes an employee slipping and hurting themselves on a wet floor or falling down steps that were not clearly illuminated
  • Product liability – Think bodily injury or property damage due to your product or service. An extreme example could be a child choking on your product.
Run an online business, or provide software or mobile apps? You might need these instead:

Employee Compensation Insurance

This insurance protects your employees. Workplace injuries and sickness are not uncommon and the legal ramifications of not having insurance to cover your employees from injury and loss of earnings can be disastrous for you and your company.

ECI or Employers’ Liability insurance is a statutory insurance product. The means that if you do not put this policy in place for your employees you are in breach of the EC ordinance – which means you are breaking the law. In short, this is another type of insurance that you must have.

Some Examples Of ECI Claims

  • Employees that are injured during their work – Think slipping or falling or even long term injury or sickness due to occupational hazards.
  • Damage to employees eyes due to years of excessive screen work – Think early onset macular degeneration.
Also read: Clauses to look out for in an Employment Agreement

Professional Indemnity Insurance

In the everyday running of your company the advice or service that you provide to your clients can leave you exposed to legal recourse and thus liable.

You may not have done anything wrong, but once an allegation of negligence has been made against your company or your employees you are required to seek legal advice to defend your company.

A Professional Indemnity policy can cover your legal defense cost, and if it is proven that you were negligent in your advice or the service that you were providing, this type of insurance will cover your awarded damages to the third party. This is the third of the “must-have” insurance types for any startup.

Some Examples Of Claims

  • In uploading a new software program for a customer, a malicious code is inadvertently transferred to the network, causing loss of data and disruption to operations. The virus then spreads to the client’s computer system; there is then widespread loss of data and a computer network shutdown causing financial losses.

Cyber Liability Insurance

With the development and widespread adoption of the internet to conduct business and use tools such as cloud computing, many people and companies are now greatly reliant on the web to run their operations, Cyber liability insurance helps mitigate the costs from data breaches and the loss or theft of third party data.

Losses covered can include lawsuits, data restoration costs, breach notification costs and regulatory costs. Cyber policies also often include ‘E-Business interruption insurance’ which can cover the company’s expenses (and the lost profits, in some situations) if your company needs to temporarily prohibit access to the product/service after a data breach. This is a significant advantage and level of protection for any business that conducts business on the internet and uses it to engage with clients for data-sharing or financial transactions.

Some examples of claims

  • A lawsuit stemming from a security failure or alleged technology error that results in damages to customers businesses or data
  • A lawsuit alleging trademark or copyright infringement
  • An e-business interruption resulting from a security failure or Internet virus
  • A cyber extortion threat – think Ashley Madison!

Related reading: Types of IP: Trade Mark vs Patent vs Copyright – What’s The Difference?

Claim your free trial. Start drafting legal documents with Dragon Law today.

This a guest contribution submitted by Liam Morarjee. The views expressed here are of the author’s, and Dragon Law may not necessarily subscribe to them. You, too, are invited to share your point of view! Learn more about guest blogging for Dragon Law here.

Liam Morarjee is Founder of Trusted Union. Trusted Union helps people and corporates manage their everyday risks. Liam got into the insurance business in 2009, realising there were opportunities to offer a higher level of service and transparency than the competition.
Liam has been in the insurance industry for over 8 years and is am currently studying for the Diploma in Insurance Studies at the Charted institute of Insurance in Hong Kong. For more information or advice on any of the above contact Liam at liam@trustedunion.com.

5 Top Tips for Onboarding New Hires

People are a significant investment in any business. For small business owners with limited time and manpower, every new hire means an expenditure of resources on screening, assessment and eventually, recruitment. Naturally, it makes sense from both an organisational and individual perspective that every new employee is brought up to speed as quickly as possible and successfully assimilated into his new role.

This is where onboarding comes in – effective onboarding can improve employee satisfaction, reduce turnover and enhance performance – all of which strengthens both your team and your bottom line. 

Here are 5 tips for smoothening the employee onboarding process:

1) Start early

Your new hire may be experiencing some anxiety and unfamiliarity prior to the transition into a new role and organisation. Try to ease your new hire into the organisation by providing him or her with information even before the first day on the job. For instance, send the orientation schedule, materials, and a comprehensive FAQ about the company in a welcome email. Providing some information in advance will allow your new hire to feel like part of the team even before the first day and better equip him or her to start off on the right foot.

Starting early is important as first impressions matter, and the devil is in the details – for instance, by having the new employee’s phone and computer ready for them.

2) Welcome your new hire

An essential part of easing the transition is allowing your new hire to feel accepted and welcome by the team. Apart from orienting your new hire to the more technical aspects of the business, such as strategy and organisational structure, ensure that you also assimilate your employee into the culture of your organisation. Taking the time to explain organisational lingo and debriefing post-meetings will help your new hire better understand the relationships and dynamics in the office.

Based on a survey of workers in the United States, 33% said their technology wasn’t properly set up, 22% said they didn’t have the necessary supplies provide, 16% said they didn’t even receive an overview of the company, 15% said they didn’t receive introductions to colleagues, and 14% didn’t get offered a tour of the office! This takes away from the initial experience and might dampen your new employee’s loyalty to the company.

Following are some quick tips to make sure that the rest of your office – both the infrastructure and the people – are welcoming towards the new colleague:

  • Send out an email to everyone in the office so they’re prepared to welcome a new employee.
  • Create a comfortable work station filled with the necessary supplies, including a computer with the relevant software and email accounts already set up
  • Prepare a stack of business cards.
  • Designate a workspace and provide a name plate on his or her desk or office door as a tangible sign that you’ve prepared the space.
  • Prepare a gift to help your new employee feel welcome. A mug or pens with the company logo would be a nice touch.
  • Introduce your new employee to key coworkers
  • Give your new employee a tour around the office.
  • Help the newbie learn names and jobs. Make an informal org chart of your department that spells out who’s responsible for what.

Adapted from Harvard Business Review

3) Establish clear standards & documentation

Induction into a new workplace means induction into a set of rules and regulations, benefits, bonuses and traditions. Instead of making your new hire learn the hard way, set out expectations clearly from the outset to ensure that there will be adherence to the norms of your organisation so as to ease the transition process.

Key workplace policies include the following:-

  • Health and Safety Policy sets out your general approach and commitment to health and safety in the workplace, together with the arrangements you have put in place for managing it. 
  • Social Media Policy is the starting point for an organisation’s social media risk management. It educates employees on using social media in their workplace environment, and it protects the organisation from uninformed and often unintended misuse of social media to the detriment of your business.
  • Disciplinary Policy and Procedure sets out the policies and procedures that your business follows in relation to employee performance management.
  • A Flexible Working Policy covers the types of flexible working available and the process for making requests, and explains how these requests will be considered. This policy helps to make sure that flexible working arrangements are applied in a way that is beneficial to both employer and employee. 
  • Bring Your Own Device Policy governs the use of employee-owned electronic devices at work, including devices such as PCs, smartphones and tablets. It outlines the company’s position and governance on the use of such devices and will ensure that the company’s network security is not compromised.

Prepare your workplace policies in a fraction of the time, cost, and complexity.
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Instead of having your new hire fill out a ton of forms on his first day of work, store all important documentation in an online hub and let your employees know that these materials are available online. A web-based onboarding system allows you to standardise, streamline, track and coordinate every stage of the process.

4) Involve your team

When your new employee joins your organisation, he is joining a community of people that he will be working closely with at this new stage of his career. As such, get your team involved in bringing your new hire up to speed. Have someone act as a sponsor and designate this person as the go-to person for when the new teammate meets with problems. This is beneficial for the sponsor as it gives him or her the platform to demonstrate leadership skills, while the new employee has a resource to go to for feedback and direction.

5) Make it personal

If your company has multiple teams or is undergoing rapid expansion, you don’t want your new employee to feel like a cog in the machine when he has just stepped foot into the organisation. According to a Harvard Business Review article, one of the key characteristics of humans is our longing for opportunities to be valued as our authentic selves. By building an onboarding process based on an individual-identity condition that encourages authentic self-expression, organisations can create an environment that motivates employees and positively influences attitudes towards work and job satisfaction.

An example of a one-hour session that focuses on how new hires can bring their unique perspectives and strengths to the table could look like this:

  1. A senior leader spends 15 minutes discussing how working at Wipro would give newcomers the opportunity to express themselves and create individual opportunities.
  2. Newcomers perform a 15-minute individual problem-solving exercise.
  3. Newcomers spend 15 minutes reflecting on the decisions they made in the problem-solving exercise and on how to apply their strengths to the job.
  4. Newcomers spend 15 minutes introducing themselves and their decisions to the group.
  5. Newcomers are given a badge and fleece sweatshirt with their own names on both of them.

Source: Harvard Business Review

In a nutshell…

Design by: The Working Capitol

This article was written by Dragon Law for The Working Capitol and was first published on The Working Capitol blog and the Capitol Press, a publication of The Working Capitol.

Hiring friends and family – what you should consider

January 19, 2017

Maybe the time has come for your child to experience the mechanics of working life, and put their skills to good use in helping out the family business. Or a good mate of yours is looking for something to do, and asking a favour that you employ him/her in your business.

Be it a summer internship or a part-time job, should you put friends and family on the payroll? While there are definitely tax implications, there are also business and personal implications as well.

Here are 4 things to consider before putting friends and family on the payroll:

1) Is it really necessary?

If you are hiring friends and/or family simply to help out with occasional chores in your home office, such as filing, folding of envelopes… you may want to bypass the formalities of putting him/her on the payroll. If the work is minimal, perhaps simply provide a fee (or if it were your child then an allowance for the work done), rather than going through the hassle of putting them on the payroll record.

The law generally provides a few guidelines for distinguishing between contractors and employees:

Learn more about the differences between
an Employment Contract v.s. a Consultancy Agreement

Start managing your legal needs with Dragon Law today.

2) Are they legally-allowed to do the work?

If you have decided that your need requires a full-time commitment, you will then need to consider:

  1. If the person of concern possesses the required working visas or permits required to work for you,
  2. Your legal obligations as an employer, such as MPF and CPF contributions in the case of Hong Kong and Singapore, and
  3. In the case of young adults, if they have reached the minimum age to work legally in the country.

Country-specific laws may also provide more flexibility for hiring someone temporarily, such as the under the Work Holiday Programme or special exemptions for student pass holders in Singapore.

While you might think that their working stint is short and their record will only be reflected in the payroll system for a short duration, this might result in serious implications when it comes to payroll audit checks.

3) Tax and other employer obligations

Placing an additional employee on the payroll system will subject you to additional obligations such as taxation and other areas of employment law. Have you factored these in as additional costs? How about when you need to provide benefits such as annual or parental leave, health insurance, or overtime pay?

Also read: Using payroll software to automate and improve the accuracy of payroll calculations

4) A better resource?

Instead of doing your friend or family a favour – would it be more cost efficient to hire someone with the necessary experience and expertise to do the job instead? It is not difficult for organisations today to gain access to skilled, freelance talent. While getting your child to do the work may seem convenient in the short run, it may have a detrimental impact on output and productivity due to the lack of experience and industry expertise. You should definitely also consider the option of keeping professional commitments and personal favours very separate.

This a guest contribution submitted by Gpayroll. The views expressed here are of the author’s, and Dragon Law may not necessarily subscribe to them. You, too, are invited to share your point of view. Learn more about guest blogging for Dragon Law here.

About Gpayroll

Gpayroll is an easy to use, self-run online payroll service that will redefine and revolutionize the payroll industry. Its intuitive and automated system will help business owners focus on their core business without the hassle of managing payroll. Follow on Facebook

5 tips for building your personal brand on LinkedIn

January 17, 2017
Source: Hootsuite


Have you ever heard of the saying,

Social is new front door?

Today, your potential customers and prospects are Googling for you; and if they don’t like what they see, they will say NO – even before you get the chance to speak with them. It has never been more crucial to build a strong and trustworthy personal brand that opens doors and builds bridges, rather than shutting them out.

A strong personal brand can help you advance in your career by making you more visible in your industry, and improve your reputation among recruiters and managers. Even if you were not exploring new career opportunities, online platforms help you to stay connected with people you’ve met; as well as discover new professional connections to network with.

When it comes to personal branding for professionals, LinkedIn no doubt emerges as the Number One platform worldwide.

Here are 3 solid reasons why even non-job seekers, and especially for business development professionals, should invest in branding themselves LinkedIn:

  1. Prospects will have an easier time determining if they want to work with you. You don’t want a prospect leaving your LinkedIn profile with more questions than answers – Can they trust you? Do your values align? Will you, really, understand what keeps them up at night? A sparse or generic LinkedIn creates more doubts than trustworthiness. Don’t be afraid to showcase your past projects on your LinkedIn profile, and encourage your past clients to leave recommendations for your work. This will help others to easily decide if they can envision themselves working with you or not.
  2. Prospects will have an easier time differentiating you from competitors. Half your customers buy from you because they love your product/service. The other half buys from you because they love you! The world of commerce is part product/service excellence and part relationships. If your product/service were highly-commoditised, what makes you, YOU? A strong online persona may be just what makes you stand out against competitors with a similar offering By defining and reinforcing your personal brand, you make yourself competitive vis-à-vis other people in your industry who may not maintain such a strong persona.
  3. You’re all set to be an entrepreneur! As Simon Sinek so famously said, “People don’t buy what you do; they buy why you do it.” What’s your startup story? If you can convey your values and beliefs clearly, you will create tribes of following and attract customers on this basis. (Read Dragon Law’s story)

Source: Hubspot


Also read: LinkedIn Alternatives: 10 Lesser-Known Platforms for Professionals to Network Online

Here are 5 quick tips for how you can build an effective LinkedIn profile that will help you improve your personal brand:

1) Optimise your profile

Many professional relationships begin with a connection request on LinkedIn. You’d want to be 1) Discoverable, 2) Legit, and 3) Impressionable! Completing and optimising your profile will make it more likely to be found in searches. Keep your target audience in mind as you do so, and don’t be afraid to show some personality – what makes you different from others in your industry, profession, or role?

Here are some important elements of a LinkedIn profile:

  1. Profile Picture. We all like to be able to put a face to a name, and with LinkedIn it is important to keep it professional. Unless you’re a vet, you’d perhaps not want to be posing with your pet dog…! One way to make your profile picture stand out is to stand against a backdrop of your company branding or logo.
  2. Professional Headline. Include essential keywords about what you do and your company name. Try being more inventive than just listing your job title as you want people to find out as much about you as possible through your headline. Use words and phrases your friends and colleagues use to uniquely describe you – think: Legal Technology Evangelist at Dragon Law – we help business save up to 70% if their legal costs!
  3. Profile Summary. Use this section to write about 1) What you do, 2) What your company does, and last but not least 3) Why you do what what you do! Convey that you understand your sector, have good track record, and that you exute passion for your job. Use natural language, keep it conversational, and include a way that people can reach out to you.

    Does your LinkedIn profile include a call-to-action for people to reach out to you?

  4. Experience. When adding your work experience, select your company name from the drop-down list you get when you start typing. This will enable you to link to your company logo and a particular company page. When describing your experience, refer to concrete projects and achievements with real facts and figures.
  5. Education. Same as the Experience section, ensure that you select your school from the drop-down list.
  6. Skills. Add at least 5 skills that are relevant to your industry or personal achievements. For instance, if you are listing ‘Recruiting’ as a skill, you can also list ‘Talent Acquisition’, ‘Executive Search’, ‘Sourcing’ and ‘Internet Recruiting’.
  7. Images & Multimedia. Add a bit of colour to your LinkedIn profile! Include a background image, and add presentations, images, YouTube videos and PDFs.
  8. Recommendations. Having concrete information and positive endorsements from your past and current colleagues will help to boost your profile.
  9. Vanity URL. It is preferable that you claim your vanity URL for your first name and surname. This will keep the URL short and snappy, and you can add your personalised link to all other social streams, such as your blog, email signature, online resume, Twitter, Facebook and LinkedIn SlideShare. This will enable people to check our your profile in the easiest way possible.

Adapted from Social Talent


Chris J Reed, Founder of B2B LinkedIn Marketing agency Black Marketing, is a terrific example of a profile that has made full use of LinkedIn’s provisions for a profile picture, header image, name, and headline to promote himself and his business.

2) Make meaningful connections on LinkedIn

Once you have optimised your profile, it is time to make meaningful connections and grow your network on LinkedIn. Beyond connecting with friends, colleagues, classmates, industry leaders and vendors, you should also use LinkedIn as a starting point to make new connections with people you don’t already know.

When connecting with someone new on LinkedIn,

  1. Do your homework. Before you click “Connect”, browse the person’s profile to better understand the person you’re reaching out to. Look out for their past and present work experience, their interests, who you know in common, and what LinkedIn groups they belong to.
  2. Find common ground. After researching the person you wish to connect with, list two to three things you have in common, such as an alma mater or a friend in common.
  3. Craft a personal note. Instead of sending out the standard message that accompanies LinkedIn invitations, combine the information you have gathered to craft a memorable introduction before you tell them why you want to connect.

Source: CIO

3) Customise your feed

Did you know that you have the ability to customise what you see on your LinkedIn Home Feed? By default, your Home Feed will consist of:

  • Likes and Shares from your connections,
  • Shares from the companies you follow,
  • Shares from the groups you follow, and
  • Job recommendations if you have indicated in your Preferences that you are exploring opportunities.

If you are new to LinkedIn, you can choose to import your contacts via email to quickly build up your network. You then have the ability to customise what you want to see in your Home Feed by editing your interests:

Mouse over ‘Interests’ to customise who you want to follow

The first step would be to follow the news and insights that matter to you and your industry. Follow LinkedIn Influencers to stay updated on insights from top industry leaders. In addition, you can further streamline your feed by choosing to ‘unfollow’ connections whose updates you no longer wish to see.

Again, the more complete your profile and the more you interact on LinkedIn, the smarter it gets at recommending content, connections, and companies to you.

4) Interact on LinkedIn

Your daily professional activity on LinkedIn helps open the door to meaningful interactions. Spend just 15 minutes a day browsing through your Home Feed, thank others for their contributions, share insightful content, and most importantly, share your personal views.


  • Sharing Other People’s Content. This will make you more visible to your LinkedIn network.
  • Liking Posts. Liking a post has the same effect as sharing a post on Facebook – you will essentially be broadcasting to your entire network. Liking posts that are relevant to your industry will put you in the direct eye line of your network.
  • Interacting in LinkedIn Groups. Become a member of a handful of LinkedIn groups that are relevant to your industries and contribute to conversations, whether by asking an insightful question, giving an opinion on a subject that you’re an expert in, or simply by commenting on other people’s posts.
  • Sharing Articles. Bookmark your favourite blogs and websites and share articles that are interesting as updates on your LinkedIn profile. This will demonstrate that you know your stuff.

Source: Social Talent

5) Publish on LinkedIn

If you are already interacting with content created by others, why not take it a step further by creating your own content and sharing them with your network? Long-form publishing on LinkedIn is a great way to showcase your expertise in a particular field and demonstrate thought leadership.

Dragon Law’s CEO, Daniel Walker, uses LinkedIn’s long-form publishing tool to share content with his followers

Before you publish on LinkedIn, make sure you understand what your objectives are. For example, if your goal is to build brand awareness and back links to your company website, remember to include your company’s website within your LinkedIn article. 

The general rule of thumb is that you should write about what you have expertise in, what you’re most passionate about, or trending topics. As you go about your work, jot down ideas for original LinkedIn posts, so that you’ll always have something in the works. Ensure that the posts you write are informative and provide insights for your readers by including practical tips and actionable advice.

How often should you publish? The priority is to be consistent, and that involves pacing yourself. Writing consistently will help you expand your network and establish your reputation as an expert with something valuable to say. Set a target (e.g. once a month) that you are able to hit, before increasing that target. Challenge your network in your posts by asking them questions and inviting them to share their perspective.

By consciously leveraging LinkedIn as a platform for personal brand building and embracing a giving mindset towards the online community, you will soon find that such efforts will be reciprocated in the form of better awareness, trust, and eventually revenue for yourself and your business.

Start managing your legal needs with Dragon Law today.

What tips do you have harnessing LinkedIn for your professional life?

Share your thoughts with us below!

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